PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named the Kander™ Patient Feedback System as one of the most innovative Products of 2021. Kander is a comprehensive solution to drive HCP confidence in therapies by providing a systematic vehicle for patient communication about their experience.
 
The Kander Patient Feedback System surveys patients on any aspect of their experience with a therapy or brand and delivers reports of their individual responses to their HCP. Experience can include almost any aspect of a therapy, from overall satisfaction to administration device or dosage form. These responses are presented in an easy-to-scan form and are delivered quickly, allowing HCPs to see their patients’ experiences with a brand and expand their use of the therapy to other patients.

“We are pleased and honored that PM360 recognizes our innovative approach to accelerating HCP experience, particularly for launch brands,” said Melissa Johnston, Chief Operating Officer of BW Health Group. 

Kander was selected as part of PM360’s 10th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.

“Out of necessity, 2021 was one of the most innovative years for our industry, so to be among the selections for this year’s Innovations Issue truly speaks volumes to what these companies, offerings, and strategies have been able to accomplish,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “In the midst of a crisis, our industry’s brightest minds found ways to solve issues caused by the pandemic, improve upon ways healthcare and pharma operates, and envision a better future where we are able to be more agile, accommodating, and prepared for whatever comes next.”

PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 52 total innovations were featured in the issue. Within the Product category, a total of 18 products were featured.

All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2021-innovators.   

About BW Health Group

A continuously evolving enterprise for over 25 years, BW Health Group is a hybrid model of consultancy and a brand-building creative agency. Powered by a diverse mix of agency and industry talent, BW Health Group blends brand and business strategies to deliver flexible, scalable solutions that answer and anticipate the challenges of a complicated life sciences marketplace. For additional information, please visit benchworks.com or call 800-536-4670.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.