JOB SUMMARY

As a Sr. Analyst, you deliver data-driven strategic marketing insights to our clients, and maintain a laser-like focus on understanding the impact of marketing initiatives on improving the customer experience and driving business results. You work closely with our clients and colleagues across other disciplines within the agency. You are a Google Analytics master, a Tableau aficionado, and never met an Excel document you didn’t love.

Your passion for data and analytics comes through in your client delivery and presentation. You keep tabs on the pulse of what’s happening in the industry and share your joy and knowledge with the team and the client.

As an ideal candidate, you are customer focused, endlessly curious, and unafraid to take on new challenges.

RESPONSIBILITIES

• Perform data analyses including advertising performance analysis, website analytics, customer level data and segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis
• Create measurement strategies and learning agendas with input from internal teams
• Understand the client’s business, marketing initiatives, and customer experience goals in order to develop analytics methodologies for answering key business questions
• Present client deliverables in an articulate and easy-to-understand style with a clear storyline that addresses client business needs
• Serves as an evangelist for data-driven decision making, accountability, and a commitment to continuous optimization
• Identify new ideas and opportunities for analytic projects

SKILLS

• Manage, configure, and use Google Analytics and data visualization platforms (Google DataStudio/Looker, Tableau, etc.) to derive actionable insights for our clients’ business
• Strong storytelling and communication skills – see and share the story behind the data
• Work with account teams to translate client requests into analytic work plans
• Effectively communicate complex ideas to primary client contacts, both verbally and in writing
• Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
• Strong organizational skills and attention to detail
• Proven success in contributing to a team-oriented environment
• Proven ability to work creatively and analytically in a problem-solving environment

 QUALIFICATIONS

• Bachelor’s degree, MBA or Master’s degree in quantitative studies (or equivalent work experience)
• 5+ years in analytics and/or marketing analytics; preferably in healthcare marketing or similar vertical
• Full knowledge of Microsoft Excel and/or Google Sheets and its applications is a must
• Minimum (3) years of design or development experience with major data visualization platforms (ex., Google DataStudio/Looker, Tableau, etc.) to include dashboards, executive briefings, and/or front end visualizations
• Minimum 3 years’ experience working with Google Analytics; experience with other web analytics tools is a plus
• Experience cleansing, manipulating, and transforming data
• Experience in the any or multiple areas below would be a plus:
  • Prior experience with Google Tag Manager
  • Experience working with transaction-level data
  • Prior experience with statistical software packages (e.g. SAS/SPSS)
  • Brand building/positioning/tracking
  • Advertising (both online and offline)
  • Marketing channel integration/media integration
  • Management/strategy consulting

About Benchworks, a division of BW Health Group:

At Benchworks, our team is built with purpose. We are seeking a Frontend Web Developer who is motivated, passionate, and confident to work in an entrepreneurial environment. Our goal is to provide a space where you can collaborate with a wide variety of individuals while being offered opportunities to do great things for patients, their loved ones, and their healthcare professionals.

About BW Health Group

BW Health Group is a family of interconnected companies dedicated to supporting and building partnerships with life sciences companies. BW Health Group is led by industry brand executives and strategists whose goal is to help clients and their brands navigate an ever-evolving healthcare system.

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BENCHWORKS, A DIVISION OF BW HEALTH GROUP:

At Benchworks, our team is built with purpose. We are seeking a Senior Project Manager who is motivated, passionate, and confident to work in an entrepreneurial environment. Our goal is to provide a space where you can collaborate with a wide variety of individuals while being offered opportunities to do great things for patients, their loved ones, and their healthcare professionals.

JOB SUMMARY:

A Senior Project Manager coordinates cross-functional teams to task and oversees the development of agency work across multi-channel tactics. A senior project manager can clearly articulate all facets of tactical delivery to agency and client counterparts. A senior project manager is responsible for overall quality of work, deadlines and budgets for agency projects and accounts. A senior project manager is a key strategic partner on all brand teams.  

Familiar with a variety of the field’s concepts, practices and procedures, the PM will set/modify deadlines/milestones, lead and direct the work of others while monitoring and reporting the progress of projects to Account Services. The successful candidate will work collaboratively between our internal teams to manage all resources and coordinate all details required to deliver marketing projects on time, on budget and within project scope. In accepting ownership of the project’s success, a wide degree of creativity, problem solving and latitude with trust is expected.

DEMONSTRATED EXPERIENCE AND EXPERTISE

• Pharmaceutical marketing (experience in both print and digital is ideal)
• Direct and ongoing interaction with client project managers and marketing operations leads
• Primary ownership of all delivery-related aspects of an assigned piece of business
• Simultaneous management of multiple projects of varying complexity
• Process and workflow management and development

 RESPONSIBILITIES:

• Facilitate communications between internal agency team members and brand/client’s marketing operations teams and partners
• Manage day-to-day operational connections with client’s project management and marketing operations services
• Work with internal/external cross-functional teams to understand business requirements of assigned projects and develop actionable project schedules that accurately capture the tasks, timelines, resource assignments, and milestones
• Facilitate and/or develop detail-level business rules documentation from high-level campaign business rules developed by the agency strategy team
• Manage third-party and agency partners (e.g., media vendors, technology partners) with respect to their assigned work and deliverables as they relate to your projects/accounts
• Perform campaign management functions as they relate to multi-channel marketing campaigns for your brands (e.g., inbound/outbound file feeds, ensuring direct mail/email triggers are operating correctly)
• Adhere to existing project management processes and contribute to the evolution of these in an effort to continually drive efficiencies
• Develop project-related documentation (e.g., project schedules and timelines, statements of work, work orders, change orders)
• Facilitate internal working sessions with cross-functional teams to ensure project clarity, logistics, etc. are accounted for and actionable
• Maintain all project-related financial reporting (financial status and reconciliations, etc.)
• Lead weekly internal status meetings
• Manage key stakeholders’ expectations throughout the life cycle of the project and consistently communicate key staffing, budget, and financial performance metrics for the project
• Ongoing management and mitigation of project risk (scope/cost)
• Participate in client meetings and calls as appropriate

 BASIC SKILLS/QUALIFICATIONS:

• A minimum of 5 years proven project management experience at an agency with multi-disciplinary teams
• A minimum of 3 years of experience in pharmaceutical project management across various digital and offline tactics (both HCP and patient)
• Demonstrated leadership skills and management abilities as role may require oversight of  junior project management staff
• Working knowledge of project management tools (Workbook a plus)
• Software: MS Word, Excel, and Outlook; Adobe Acrobat
• Enthusiasm and passion for creative projects
• Soft skills such as problem solving, negotiating, teamwork and collaboration
• Knowledge of timelines and resources necessary for creative projects.
• Excellent oral, written and listening skills
• Effective management of multiple, concurrent projects against aggressive timelines without compromising accuracy or quality
• Great interpersonal skills and a do-whatever-it-takes attitude
• Positive attitude and general spirit of teamwork 
• Strong knowledge of the Microsoft Office suite
• BA in design, marketing, communications, management, or related field

ABOUT BW HEALTH GROUP

BW Health Group is a family of interconnected companies dedicated to supporting and building partnerships with life sciences companies. BW Health Group is led by industry brand executives and strategists whose goal is to help clients and their brands navigate an ever-evolving healthcare system.

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As VP, Strategic Planning, you will be a key contributor to the brand strategy of your accounts. You’ll develop a keen understanding of your client’s business requirements, generate insights that create the foundation for brand, creative, and engagement strategies, and help solve ad hoc commercial strategy problems. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and medical teams to facilitate strategic recommendations that lead to significant brand results. 

You will perform planning activities across the full product life cycle for multiple brands: pre-launch activities, tactic creation, multichannel marketing launch plan, strategic and tactical launch process execution, on-going post-launch marketing, with a concentrated focus on all multichannel marketing initiatives. You will perform duties with a high degree of independence.   

Specific Responsibilities Include: 

  Team Collaboration 

• Collaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programs  
• Work with internal teams and outside partners/vendors to define project scope, timelines, and deliverables  
• Make strong, well-reasoned recommendations to cross-functional teams on how to optimize tactics over time based on data output  

 Program Initiatives 

• Inform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaigns  
• Create data-driven multichannel marketing strategies in support of business goals and to drive impact on the business  
• Translate multichannel strategies into tactical plans including all possible online and offline touchpoints with customers, including websites, email, display, social, search, SMS, print, direct mail, video, webinars/webcasts, tele-sales  
• Advise on best practices for channels and media formats leveraged to communicate with patients and HCP audiences  
• Responsible for business rules development within and across programs that adhere to legal and compliance standards  
• Develop competitive landscape assessments, audience personas, customer journeys, and content & message matrices, all utilizing a combination of research methods and inputs 
• Track, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutions  

 Measurement 

• Develop MCM measurement plans & KPIs in partnership with partners and client’s Commercial Analytics  
• Ensure all activities are tied to measurable results  
• Ensure measurement plans demonstrate impact of MCM programs on business performance including Rx lift 
• Optimize and modify MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changes 

About You  

• Bachelor’s degree required; MBA or advanced degree in science or healthcare preferred 
• Minimum of 15 years of marketing experience with minimum 10 years proven experience in Multichannel Marketing and at least 5 years of pharmaceutical or biotech marketing experience 
• Proven experience with various MCM platforms, campaign management, database & sales force CRM systems  
• Robust digital and CRM background – inclusive of using various channels to drive acquisition, conversion, adherence/loyalty (both in and out of Pharma (preferred) 
• Experience in creating and bringing to market various multichannel tactics including but not limited to; websites, email, banners, social media, paid and organic search, SMS, video, webinars/webcasts, tele-sales, direct mail, print publications, etc. 
• Strong background in generating data-driven insights and recommendations  
• Extensive experience leveraging data and insights to inform strategies and optimize plans 
• Deep understanding of HCP and Patient multichannel principles, inclusive of targeted, one-to-one marketing, segmentation, and the customer journey  
• Ability to articulate engagement strategy recommendations to cross-functional internal and client teams  
• Experience co-facilitating client workshops 
• Understanding of basic UX principles for design & development of experiences  

 Skills Required 

• Project management: proven ability to prioritize, multi-task and meet deadlines on multiple, concurrent projects. 
• Excellent interpersonal: ability to interact effectively with HCPs, patients, caregivers, advocates and others 

• Excellent written/verbal communication and formal presentation skills in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization  
• Adept at storytelling 
• Experience utilizing strategic tools for analysis (e.g., NetBase, Kantar, eMarketer) 
• Advanced Word, PowerPoint, and Excel 

About BW Health Group 

BW Health Group is a family of interconnected companies dedicated to supporting and building partnerships with life sciences companies. BW Health Group is led by industry brand executives and strategists whose goal is to help clients and their brands navigate an ever-evolving healthcare system. 

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Benchworks, an agency that leads life sciences brands forward, is looking for an experienced Account Manager to join us in our Philadelphia (Fishtown) office. This is a perfect position for a motivated, strong communicator who wants to thrive in an entrepreneurial environment with great people in a rapidly growing organization.

Candidates will offer a passion for creativity and imagination while exhibiting a commitment to process and organization. Looking for an Account Manager with relationship building skills and the ability to contribute to the strategic direction and execution of creative campaigns.

Requirements:

• 2-3 yr. experience in client management either at an advertising agency or in-house marketing department; Pharma experience strongly preferred.
• Develops and maintains solid client relationships; encourages a collaborative approach with departmental team members
• Ability to execute projects from start to finish, delivering work on time, on budget, on strategy
• Adept at effectively managing multiple concurrent projects
• Works with Account Executive to create value added benefits tailored to specific client needs
• Desire to build and establish new client relationships
• Uses marketing and branding experience to create value-added benefits for all clients.
• Strong presentation skills both verbal and written
• Knowledge of annual budgeting and monthly invoicing
• Interest and/or experience in brand planning
• Development of creative briefs, timelines and schedules
• Quick learner, adept at project management software

Important highlights about Benchworks:

• Established in 1991 with a history of success
• Agency values high standards
• Agency rewards loyalty and quality work
• Excellent benefits include training opportunities/continuing education
• Collaborative team-based culture

It is the policy of Benchworks to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities.

Gain experience, increase your knowledge, grow friendships, and thrive in your career. Join Benchworks.

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Benchworks, an agency that leads life sciences brands forward, is looking for an experienced Senior Account Manager to join us in our Philadelphia (Fishtown) office. This is a perfect position for a confident, motivated, strong communicator who wants to thrive in an entrepreneurial environment with great people in a rapidly growing organization.

Ideal candidates will offer a confidence and competency of appropriate mix of autonomy and collaboration with their peers while exhibiting a commitment to process and organization. Looking for an individual with relationship building skills and the ability to contribute to the strategic direction and execution of brand initiatives. The Sr Manager functions as a key member of the agency core team and works closely with the creative team and the client on assigned brand(s) to ensure all feedback is actionable and on strategy. This position requires someone who can identify and facilitate implementation of new services or service enhancements as well as manage relationships with cross-functional internal partners, external customer leaders, stakeholders, and subject matter experts.

Requirements:

• 3-5 yr. experience in client management either at a pharma/biotech agency or in-house marketing department; prefer experience working with rare disease brands
• BA or BS (preferred in Marketing, Communications, or Science)
• Excellent written & verbal communication skills
• Team management experience

Responsibilities:

• Manages client relationship and oversees project execution
• Ability to execute projects from start to finish, delivering work on time, on budget, on strategy
• Adept at effectively managing multiple concurrent projects
• Uses marketing and branding experience to create value-added benefits for all clients.
• Oversight of day-to-day project management including brand planning oversight
• Knowledge of annual budgeting and monthly invoicing
• Fosters team mentality and efficient team organization
• Proactive, ongoing dialogue with client to assess/identify needs and/or opportunities for brand
• Works independently to mobilize team/resources to ensure smooth execution
• Owns tactical details of projects/plan via timely, clear project estimates, briefs, & timelines
• Expertly manages communication to ensure timely cross-functional communication & managing up/within the organization for highest efficiencies

Important information about Benchworks:

• Established in 1991 with a history of success
• Agency values high standards of work & rewards loyalty and quality work
• Position may require travel (usually within Mid-Atlantic Region)
• Excellent benefits include training opportunities/continuing education
• Team-based culture

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