When starting a new job, we all know the importance of making a good first impression. But what’s the optimal window of time to do so before the opportunity is lost? In other words, how quickly does a boss and/or leadership make up their mind about a new employee? Unfortunately, there’s very little information out
Patient organizations lie at the heart of the rare disease market segment. These groups are usually founded by a person with the disease, or a family member of someone with the disease, to support patients and their families. Member support is a key component of their mission. During my career, I have had the pleasure
The majority of us work in the pharmaceutical industry to help patients get the most out of their therapies. In my experience, this motivation is critical for working within the rare disease space—a therapeutic area in which patients have often had to deal with their disease for many years without the support of approved therapies.
Market development for products within the rare disease therapeutic area is both rewarding and challenging. By its very definition, the rareness of a disease means there is often very little information or historical data available about it. This creates challenges for marketers and often adds more time and resources to the endeavor. In my 30-plus
Karen Langille joins Benchworks as Senior Art Director. Thrilled to have you on the team!
This is the time of year when I lose my husband to his basement man cave every Sunday (and Monday and Thursday!) night. Luckily his passion for football kicks in right when I need to focus on what I like to call “RFP season” for our agency—the time of year when brand teams are locking