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Transforming Market Research Findings Into Actionable Insights

Instant access to market research insights is critical for any brand team. Yet many teams wait days, if not weeks, to acquire the data they need to support decisions. These delays cause projects to run long and prevent teams from making agile changes to their go-to-market activities.

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For small companies, launch issues loom large

Launching a new pharma product is challenging for any company, but doing so at a small organization comes with its own set of issues. Here are 4 tips smaller companies can use to optimize resources for their next launch.  

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Managing Brands in a Virtual World

As we adjust to our new virtual world, the No. 1 focus for brands will be the ongoing struggle to balance personal and nonpersonal promotion. The need to integrate and optimize marketing efforts across all touchpoints never has been greater.   The value of face-to-face interactions with healthcare professionals is rapidly increasing as opportunities to engage

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Launching Digitally or Face-to-Face? It’s Virtually the Same

Anecdotally, we all know the pandemic has accelerated the shift to nonpersonal promotion, such as digital and DTC, for marketing and sales functions. During a webinar I recently attended on virtual launches, the speakers shared findings that confirmed this. In-person meetings between sales reps and HCPs had already begun to decline by as much as

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