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Benchworks Introduces Kander™ Patient Feedback System

Benchworks, a multi-award-winning full-service healthcare agency, has launched the Kander™ Patient Feedback System, a comprehensive solution to drive HCP confidence in therapies by providing a systematic vehicle for patient communication about their experience. This is of paramount importance when patients drive HCP prescribing decisions and HCPs write with the awareness that satisfaction with a practice

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The Healthcare Landscape Post COVID

Many in our industry have discussed the drastic changes in the overall healthcare landscape over the past 18 months.  Recently we participated in the DTC National Webinar series to learn more about marketing to consumers in the post-COVID environment. The biggest takeaway was that the quantity and quality of available patient information must increase to compensate for a decrease in face-to-face interactions with healthcare professionals.

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