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Experience Matters

It’s October, and that means Breast Cancer Awareness Month – a perfect time to share some advice that was offered to me when I was diagnosed with breast cancer 7 years ago. It’s important that we, as women who are coping with or who have survived breast cancer, maintain our community of support.

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BW Health Group Expands Footprint with Appointment of Julie DiMarcantonio-Shorten as New England Region Lead

BW Health Group, a family of interconnected companies dedicated to supporting and building partnerships with the life sciences industry, today announced the appointment of Julie DiMarcantonio-Shorten as Director of Strategic Markets for the New England Region. The expansion into Boston is part of a growth strategy that is making Benchworks a leading agency and partner to companies commercializing new healthcare products.

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Leaders need to be part of the action

The only way to know what’s going on at “the front” is to stay in the trenches. That’s why another big mistake that leaders make is that they stop talking to clients. You can say, “I have people on the account who handle the relationship” – but if you really want to know how well you’re doing as an organization, you need to go out and talk to clients yourself.

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Leaders Need to Maintain Their “Get Up and Grow”

What do you enjoy the most – what gets you out of bed in the morning – about being a leader? What motivates you?
There are so many things. What excites me the most is watching our younger colleagues’ professional development. It is truly gratifying to see them as they work their way through their careers and become skilled at what they do.

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Spend smart, not more, when building your sales strategy

We can all relate to the following scenario: While standing in the supermarket checkout line, you realize you forgot your wallet. The two crumpled $20 bills in your pocket are not enough to cover the $60 worth of groceries in your cart. You have a decision to make: Put back the brownies or the toilet paper? What do you absolutely need and what can you live without?

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