In the pharmaceutical marketing arena, smaller brands often find themselves pitted against larger, resourced competitors. However, being a David in a field of Goliaths can come with its own set of advantages. Here’s how smaller pharma brands can leverage their unique traits to effectively compete: 1. Own Something Your Competitor Can’t Don’t worry about niching your
Millennials have surpassed Baby Boomers as the nation’s largest living adult generation1, meaning Millennials are also quickly becoming the largest generation of physicians (if they aren’t already). This shift has significant implications for how we market our pharma brands, as Millennial physicians require a different marketing approach than their predecessors. If you haven’t yet, now
The timely and successful launch of a pharmaceutical product is essential to improving the lives of the patients who need it, not to mention a thrilling opportunity for a pharmaceutical professional. However, achieving this objective can be challenging, as there are many hats to wear, high expectations to meet and multiple facets to consider. Add
This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named the Kander™ Patient Feedback System as one of the most innovative Products of 2021. Kander is a comprehensive solution to drive HCP confidence in therapies by providing a systematic vehicle for patient communication about their
BW Health Group, a multi-award-winning full-service healthcare agency, has launched the Kander™ Patient Feedback System, a comprehensive solution to drive HCP confidence in therapies by providing a systematic vehicle for patient communication about their experience. This is of paramount importance when patients drive HCP prescribing decisions and HCPs write with the awareness that satisfaction with