Many in our industry have discussed the drastic changes in the overall healthcare landscape over the past 18 months. Recently we participated in the DTC National Webinar series to learn more about marketing to consumers in the post-COVID environment. The biggest takeaway was that the quantity and quality of available patient information must increase to compensate for a decrease in face-to-face interactions with healthcare professionals.
Our BW Consulting team has developed a mapping tool that can make it sing.
Effective, efficient collaboration between multidisciplinary agencies is possible. The Benchworks/HCA Group partnership is a good example. Adv of Aligned Agencies
Cell and gene therapy companies are gravitating to the Greater Philly area.
Launching a new product is hard. Executing that launch with limited people and financing is even harder.
For a new drug, the first 6 months after launch is critical. That’s because after this initial “honeymoon” period, prescription writing starts to drop off significantly.