BioPharma Impact on US
From R&D and clinical trials to the number of people it employs, biopharma helps drive our economy. Biopharma Adds Big Boost to US Economy
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4 Pharma Trends to Watch
AI, digital infrastructure, supply chain vulnerability, emphasis on data. Although accelerated by the pandemic, these trends have been gathering momentum within pharma long before 2020. Infographic: The New Normal/4 Pharma Trends
Transforming Market Research Findings Into Actionable Insights
Instant access to market research insights is critical for any brand team. Yet many teams wait days, if not weeks, to acquire the data they need to support decisions. These delays cause projects to run long and prevent teams from making agile changes to their go-to-market activities.
For small companies, launch issues loom large
Launching a new pharma product is challenging for any company, but doing so at a small organization comes with its own set of issues. Here are 4 tips smaller companies can use to optimize resources for their next launch.
Managing Brands in a Virtual World
As we adjust to our new virtual world, the No. 1 focus for brands will be the ongoing struggle to balance personal and nonpersonal promotion. The need to integrate and optimize marketing efforts across all touchpoints never has been greater. The value of face-to-face interactions with healthcare professionals is rapidly increasing as opportunities to engage
Product launches can look vastly different depending on your perspective
Take it from someone who’s stood on both sides, industry and agency. First as an executive at a major company and a small startup leading the launch of products in multiple therapeutic categories. And now as president of BW Health Group, where we’ve helped our clients bring 10 new therapies to market in a span