The majority of us work in the pharmaceutical industry to help patients get the most out of their therapies. In my experience, this motivation is critical for working within the rare disease space—a therapeutic area in which patients have often had to deal with their disease for many years without the support of approved therapies.
Market development for products within the rare disease therapeutic area is both rewarding and challenging. By its very definition, the rareness of a disease means there is often very little information or historical data available about it. This creates challenges for marketers and often adds more time and resources to the endeavor. In my 30-plus
Karen Langille joins Benchworks as Senior Art Director. Thrilled to have you on the team!
This is the time of year when I lose my husband to his basement man cave every Sunday (and Monday and Thursday!) night. Luckily his passion for football kicks in right when I need to focus on what I like to call “RFP season” for our agency—the time of year when brand teams are locking
The Rx Club Show honors the creative aspects of healthcare advertising and promotion by showcasing the industry’s best creative projects. Benchworks is pleased to be among this year’s winners. https://lnkd.in/gEAcJXx
New addition Dawn Kackley lends her talents to Benchworks as Associate Creative Director/copy. Welcome Dawn.