Launching Digitally or Face-to-Face? It’s Virtually the Same

Anecdotally, we all know the pandemic has accelerated the shift to nonpersonal promotion, such as digital and DTC, for marketing and sales functions. During a webinar I recently attended on virtual launches, the speakers shared findings that confirmed this. In-person meetings between sales reps and HCPs had already begun to decline by as much as

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Masks: A reflection of the season

The controversy over face masks is just another one of the unexpected cultural phenomena that the COVID-19 pandemic has brought the United States. To me, wearing a mask is a no-brainer when you look at the science. In fact, a Yale study conducted in July showed that countries that adopted early mask usage (less than

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Five learnings for being remotely creative in the new year

Remotely creative? Or not even a bit? Seriously, how do you do the best work and continue to get the best work from your team in an environment where nearly everyone is fatigued from talking into their laptops? Or they’re explaining their grand idea for nearly a minute while the mute button is on and everyone else on the call is mouthing the statement of the year like they’re asking for directions in a foreign country?

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