Managing Brands in a Virtual World

As we adjust to our new virtual world, the No. 1 focus for brands will be the ongoing struggle to balance personal and nonpersonal promotion. The need to integrate and optimize marketing efforts across all touchpoints never has been greater.   The value of face-to-face interactions with healthcare professionals is rapidly increasing as opportunities to engage

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Launching Digitally or Face-to-Face? It’s Virtually the Same

Anecdotally, we all know the pandemic has accelerated the shift to nonpersonal promotion, such as digital and DTC, for marketing and sales functions. During a webinar I recently attended on virtual launches, the speakers shared findings that confirmed this. In-person meetings between sales reps and HCPs had already begun to decline by as much as

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