News

BW Health Group Expands Footprint with Appointment of Julie DiMarcantonio-Shorten as New England Region Lead

BW Health Group, a family of interconnected companies dedicated to supporting and building partnerships with the life sciences industry, today announced the appointment of Julie DiMarcantonio-Shorten as Director of Strategic Markets for the New England Region. The expansion into Boston is part of a growth strategy that is making Benchworks a leading agency and partner to companies commercializing new healthcare products.

Leaders need to be part of the action

The only way to know what’s going on at “the front” is to stay in the trenches. That’s why another big mistake that leaders make is that they stop talking to clients. You can say, “I have people on the account who handle the relationship” – but if you really want to know how well you’re doing as an organization, you need to go out and talk to clients yourself.

Leaders Need to Maintain Their “Get Up and Grow”

What do you enjoy the most – what gets you out of bed in the morning – about being a leader? What motivates you?
There are so many things. What excites me the most is watching our younger colleagues’ professional development. It is truly gratifying to see them as they work their way through their careers and become skilled at what they do.

Spend smart, not more, when building your sales strategy

We can all relate to the following scenario: While standing in the supermarket checkout line, you realize you forgot your wallet. The two crumpled $20 bills in your pocket are not enough to cover the $60 worth of groceries in your cart. You have a decision to make: Put back the brownies or the toilet paper? What do you absolutely need and what can you live without?

What Mistakes Do Leaders Make?

We left off last time talking about leaders needing to have confidence in their decisions. With that being said, if there was one mistake that leaders make, what would that be? Is there more than one?
You have to have the courage to try new initiatives and be able to pivot. To toot my own horn a little bit, the one thing that I think I’ve been very good at is being able to pivot to see where the next opportunity is – and we’ve done that over and over again at Benchworks.

It’s Better to Give and Receive When Engaging in Non-Personal Promotion Data Research

When developing strategies and tactics for a non-personal promotion plan, what would you say is the desired end result? If you see the end result as sales and marketing deliverables, you’re only seeing half the picture. They aren’t the end, but a means to the end.