Part Two – Understanding Patient Needs Within Rare Disease

The majority of us work in the pharmaceutical industry to help patients get the most out of their therapies. In my experience, this motivation is critical for working within the rare disease space—a therapeutic area in which patients have often had to deal with their disease for many years without the support of approved therapies.

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Part One – Importance of Engaging Patient Organizations

Market development for products within the rare disease therapeutic area is both rewarding and challenging. By its very definition, the rareness of a disease means there is often very little information or historical data available about it. This creates challenges for marketers and often adds more time and resources to the endeavor. In my 30-plus

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