When developing strategies and tactics for a non-personal promotion plan, what would you say is the desired end result? If you see the end result as sales and marketing deliverables, you’re only seeing half the picture. They aren’t the end, but a means to the end.
An interview with Thad Bench, BW Health Group founder and CEO
Since founding Benchworks nearly 30 years ago, Thad Bench has been a driving force behind its evolution and emergence into a family of companies, recognized for the past 5 years by Inc. as one of the 5000 fastest-growing private companies in America.
We sat down with Thad recently to ask him to share his experience and insights on what leadership and being a leader means to him.
All contact is personal, regardless of the medium. Right now, we are having personal contact: You, the reader; me, the writer; Benchworks, the agency on whose page this blog sits. We are interacting – you are reacting. Where this interaction differs from the ones you have with healthcare professionals is personalization. Consider that in the
Some people are born leaders. We all know at least one. For the rest of us, leadership is learned behavior. But first you have to want it. And then you need opportunities to learn and develop it. Because leadership is a choice—we can all lead in some way. In the workplace, it’s crucial to foster
When starting a new job, we all know the importance of making a good first impression. But what’s the optimal window of time to do so before the opportunity is lost? In other words, how quickly does a boss and/or leadership make up their mind about a new employee? Unfortunately, there’s very little information out
Patient organizations lie at the heart of the rare disease market segment. These groups are usually founded by a person with the disease, or a family member of someone with the disease, to support patients and their families. Member support is a key component of their mission. During my career, I have had the pleasure