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Launching Digitally or Face-to-Face? It’s Virtually the Same

Anecdotally, we all know the pandemic has accelerated the shift to nonpersonal promotion, such as digital and DTC, for marketing and sales functions. During a webinar I recently attended on virtual launches, the speakers shared findings that confirmed this. In-person meetings between sales reps and HCPs had already begun to decline by as much as

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Masks: A reflection of the season

The controversy over face masks is just another one of the unexpected cultural phenomena that the COVID-19 pandemic has brought the United States. To me, wearing a mask is a no-brainer when you look at the science. In fact, a Yale study conducted in July showed that countries that adopted early mask usage (less than

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