In this newly created role, Lori will work across Benchworks and BW Consulting, helping our clients conduct research to drive market insights that will inform strategy development. Lori brings more than 25 years of experience in pharmaceutical market research and strategy consulting across an extensive number of therapeutic areas, and with a wide array of healthcare
Benchworks, a BW Health Group company, is excited to announce the addition of Kevin Kovaleski as Vice President, Strategic Accounts. In this newly created role, Kevin will serve as a brand ambassador for the full suite of BW Health Group services with a primary goal of cultivating new client relationships. Kevin joins Benchworks having most
In the pharmaceutical marketing arena, smaller brands often find themselves pitted against larger, resourced competitors. However, being a David in a field of Goliaths can come with its own set of advantages. Here’s how smaller pharma brands can leverage their unique traits to effectively compete: 1. Own Something Your Competitor Can’t Don’t worry about niching your
Millennials have surpassed Baby Boomers as the nation’s largest living adult generation1, meaning Millennials are also quickly becoming the largest generation of physicians (if they aren’t already). This shift has significant implications for how we market our pharma brands, as Millennial physicians require a different marketing approach than their predecessors. If you haven’t yet, now
The timely and successful launch of a pharmaceutical product is essential to improving the lives of the patients who need it, not to mention a thrilling opportunity for a pharmaceutical professional. However, achieving this objective can be challenging, as there are many hats to wear, high expectations to meet and multiple facets to consider. Add
This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW