In this newly created role, Lori will work across Benchworks and BW Consulting, helping our clients conduct research to drive market insights that will inform strategy development.

Lori brings more than 25 years of experience in pharmaceutical market research and strategy consulting across an extensive number of therapeutic areas, and with a wide array of healthcare stakeholders.  Her work has spanned product lifecycles from pipeline assets to branded products.

Lori’s prior roles have included VP and/or Principal at several boutique market research firms, as well as Director, Analytics and Insights at Jazz Pharmaceuticals, Market Research Director at Greenwich Biosciences, SVP of Market Research and Strategy at Ogilvy CommonHealth Market Access, and Founder of her own insights and strategy consultancy. 

Leveraging her background in business and psychology, Lori has deep expertise in uncovering stakeholder insights that strategically drive shifts in both attitudes and behaviors.  Lori has also conceptualized and spearheaded the development of multiple proprietary market research techniques rooted in the psychology of personality.

When asked about the position, Lori said, “I am very excited to be a part of the growing BW Health Group team, and to have the chance to help our clients marry market research and strategy.   Research will allow our clients to optimize their customer-centricity, identify market gaps, and understand their competitive landscapes, all of which are critical to the development of effective strategy.  BW Health Group’s commitment to this holistic approach is a perfect fit for me, and I am looking forward to helping both Benchworks and BW Consulting bring this approach to our clients.

Please join us in welcoming Lori!